Zara ndeimwe yemhando dzepasirese dzine mukurumbira dzekutengesa fashoni.Muvambi wayo, Amancio Ortega, ari Nhamba 6 paForbes Rich List.Asi muna 1975, paakatanga Zara semudzidzi kuchamhembe kwakadziva kumadokero kweSpain, chaingova chipfeko chidiki. chitoro.Nhasi, iyo isingazivikanwe yeZara yakakura ikava inotungamira pasi rose fashoni brand.Chikonzero nei zara ichiparadza zvachose indasitiri yemafashoni imhaka yekuti yakabudirira kugadzira pfungwa ye "fast fashion", ngatitarisei.
Zara inokurumidza fashoni "inotungamira" rwendo
Vavambi veZara vagara vachitenda kuti zvipfeko "chigadzirwa chinoraswa chevatengi".Vanofanira kubviswa mushure memwaka mumwe chete, kwete kuchengetwa muwadhiropu kwenguva yakareba.Maonero evanhu pamusoro pembatya anofanira kunge ari anoda zvitsva uye anovenga. yekare.Zara's sensitive supply chain system yakazvarwa kubva kune imwe nzira yakasiyana-siyana yemafashoni.Uye izvi zvinovandudza zvikuru "nguva yekufambisa" yekubhadhara kwaZara.Zara inogona kukunda makwikwi nekutanga maitiro matsva nekukurumidza zvakanyanya maererano nemafashoni emafashoni.
Panguva iyoyo, kutenderera kwekugadzirwa kwemhando dzepasirese dzine mukurumbira kwaiwanzosvika mazuva zana nemakumi maviri, nepo nguva pfupi yeZara yaingova mazuva manomwe, kazhinji mazuva gumi nemaviri.Aya ndiwo mazuva ekupedzisira 12. Pane zvinhu zvitatu zvakakosha mumutambo uyu: kukurumidza, zviduku, uye zvakawanda.Kureva kuti, maitiro ekugadzirisa maitiro anokurumidza, nhamba yemhando imwe chete iduku, uye maitiro akasiyana-siyana.Zara inogara ichitevera. maitiro emwaka, zvigadzirwa zvitsva zvinosvika pachitoro zvakakurumidza, uye kuwanda kwehwindo rinoratidzwa rinoshandurwa kaviri pavhiki.Izvi zvakanyatsofanana nemaitiro e "kutsvaga kukurumidza" munguva yezvokudya zvinokurumidza.
Semuenzaniso, kana nyeredzi ine chipfeko chimwe chete ichiva yakakurumbira, Zara ichagadzira chipfeko chakafanana mukati memavhiki maviri kusvika matatu uye nokukurumidza kuiisa pamasherufu.Nechikonzero ichi kuti Zara yakakurumidza kuva iyo inonyanya kufarirwa yefashioni yefashoni. zvinonyanya kufadza ndezvekuti kutengesa kutsva kwaZara kwekota kunongowanikwa muzvitoro kwemavhiki matatu kusvika mana.
Zara “bhora rechando” riri kuramba richikura.
"Kunyanya kuoma chigadzirwa kutenga, chinowedzera kufarirwa." Zara yakarima nhamba huru yevateveri vakavimbika kuburikidza ne "kushomeka kwekugadzira" iyi." Zvitaera zvakawanda, zvishoma", vatengi vanoda kutenga zvigadzirwa zvitsva zvemwaka. , vanofanira kuramba vachiteerera kuchitoro, izvo zvinobvumira Zara kuti iwane kubudirira muhukuru hwehupfumi.Uye nzira dzakadaro dzakachenjera uye itsva dzekutengesa dzakaita kuti Zara ikure nokukurumidza kuva mutungamiri wepasi rose wefashoni.
Mushure mezvo, "fashoni yekukurumidza" yakasimuka nekukurumidza uye yakave yakakosha muindasitiri yezvipfeko zvefashoni, ichifambisa mafambiro epasi rose.
Rega ndikuzivise fekitari yedu yembatya
Zvipfeko zveAJZ zvinogona kupa munhu akasarudzika label masevhisi eT-shirts, Skiingwear, Purffer bhachi, Bhachi rePasi, bhachi reVarsity, tracksuit uye zvimwe zvigadzirwa.Isu tine yakasimba P&D dhipatimendi uye yekugadzira yekutevera system kuti tiwane yakanaka mhando uye pfupi yekutungamira nguva yekugadzirwa kwakawanda.
Nguva yekutumira: Aug-24-2022