Zara ndeimwe yemhando dzinozivikanwa kwazvo dzekutengesa fashoni munyika. Muvambi wayo, Amancio Ortega, ari Nhamba 6 paForbes Rich List.Asi muna 1975, paakatanga Zara semudzidzi kuchamhembe kwakadziva kumadokero kweSpain, chaingova chitoro chidiki chembatya. fashoni”, ngatitarisei.
Zara inokurumidza fashoni "inotungamira" rwendo
Vavambi veZara vakagara vachitenda kuti zvipfeko "chigadzirwa chevatengi chinoraswa". Zvinofanira kubviswa mushure memwaka mumwe chete, kwete kuchengetwa muwadhiropu kwenguva yakareba. Mafungiro evanhu nezvezvipfeko anofanira kunge ari ekuda zvitsva uye anovenga yekare. Zara's sensitive chain chain system yakazvarwa kubva kune yakasarudzika fashoni pfungwa. Uye izvi zvinovandudza zvakanyanya kubhadhara kweZaralead kudzvanya makwikwi. zvitayera zvinomhanya zvakanyanya maererano nemafashoni efashoni.
Panguva iyoyo, kutenderera kwekugadzirwa kwemhando dzepasirese dzine mukurumbira kwaiwanzosvika mazuva zana nemakumi maviri, nepo nguva pfupi yeZara yaingova mazuva manomwe, kazhinji mazuva gumi nemaviri. Aya ndiwo mazuva gumi nemaviri akasarudzika. Pane zvinhu zvitatu zvakakosha muhurongwa uhu: kukurumidza, diki, uye akawanda. Kureva kuti, masitaera yekuvandudza inokurumidza, nhamba yezvitaera imwe idiki, uye masitaera akasiyana. Zara inogara ichitevera maitiro emwaka, zvigadzirwa zvitsva zvinosvika kuchitoro nekukurumidza zvakanyanya, uye kuwanda kwewindow kuratidza kunochinjwa kaviri pasvondo. Izvi zvakangofanana nekukura kwekukurumidza kwekudya mu "seera" maitiro e "seerasing speed" yekudya.
Semuenzaniso, kana nyeredzi ine chipfeko chimwechete ichiva yakakurumbira, Zara ichagadzira chipfeko chakafanana mukati memavhiki maviri kusvika matatu uye nokukurumidza kuiisa pamasherufu.Nechikonzero ichi kuti Zara yakakurumidza kuva iyo inonyanya kufarirwa yefashoni yefashoni.Chii chinonyanya kufadza ndechokuti Zara itsva yekota yekutengesa inongowanikwa muzvitoro kwemavhiki matatu kusvika mana.
Zara “bhora rechando” riri kuramba richikura.
"Kunyanya kuomera chigadzirwa kutenga, kunowedzera kufarirwa." Zara yakarima nhamba huru yevateveri vakavimbika kuburikidza ne "kushomeka kwekugadzira" iyi." Zvitaera zvakawanda, zvishoma", vatengi vanoda kutenga zvigadzirwa zvitsva zvemwaka, vanofanirwa kuramba vachiteerera kuchitoro, izvo zvinobvumira Zara kuti iwane pundutso mumusika wehupfumi. Uye nzira dzekusimudzira dzepasi rose dzakaita kuti Zara dzive nehungwaru hwepasi rose.
Mushure mezvo, "fashoni yekukurumidza" yakasimuka nekukurumidza uye yakave yakakosha muindasitiri yezvipfeko zvefashoni, ichifambisa mafambiro epasi rose.
Rega ndikuzivise fekitari yedu yembatya
Zvipfeko zveAJZ zvinogona kupa masevhisi emunhu akasarudzika emaT-shirts, Skiingwear, Purffer bhachi, Bhachi rePasi, bhachi reVarsity, tracksuit uye zvimwe zvigadzirwa. Isu tine yakasimba P&D dhipatimendi uye yekugadzira yekutevera system kuti tiwane yakanaka mhando uye pfupi yekutungamira nguva yekugadzirwa kwakawanda.
Nguva yekutumira: Aug-24-2022
